It's
everyone's dream to make a living doing what they love best.
When Israeli stationery shop owner David Elispur put on an exhibit titled
A Pen for All Times in the Jerusalem Theater, his dream gave birth to
reality, and Jerusalem Pens was born.
The exhibit was visited by various statesmen and the press. The mayor
of Jerusalem put in an appearance, as did several members of parliament
and a number of prominent attorneys and judges.
Varios Middle Eastern pen collectors make the sojourn to Jerusalem Pens
to check out the store's wares and enjoy its first-class service. Located
in Rehavia, one of Jerusalem's oldest neighborhoods, the store is just
down the street from prime minister's residence and is a five-minute walk
from the Larom Hotel, where peace talks between the Israelis and Palestinians
often take place.
Elispur designed the interior of the store, which is as venerable as its
location. The floor and display cabinets are fashioned of cherry and are
made by one of the top carpentry companies in Israel. The store is one
of Israel's primary suppliers of Montblanc items that was built to order
and shipped from Switzerland. All major pen companies are represented
in the store. In addition, Jerusalem Pens imports the Stipula, Dani and
Waldmann brands and offers one of the widest selections of pens in the
country.
Elispur has been a pen collector for 25 years. He mainly favors fountain
pens, and his interest in the writing instruments began when his brother
received one for his bar mitzvah. Elispur accidentally broke the pen,
took it apart and then fixed it. Now, Jerusalem Pens is celebrating its
fifth anniversary, and Elispur has designed a limited edition pen, made
by Stipula, to be distributed in two series of 100 pieces each in celebration
of the event. He's come a long way from his pen collection days.
In the future, Elispur hopes to open two more pen shops outside Jerusalem.
His goal, he says, is "to supply the best, at the best price and
with the best service; to enhance the love of pens and handwriting in
the age of computers." His customers, who exclaim over the quality
of his services, would say that he's wekk on his way.
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